Difference between revisions of "Messaging Matrix"
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Revision as of 22:15, 14 October 2014
This is a matrix to support strategic thinking around awareness raising and advocacy for responsible data. Specifically, it helps to sort different target audiences, identify incentives and craft appropriate messaging.
| Motivation | Messaging | Channels | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Types of Who | Do no harm | Shifting landscape | Cutting edge/ progressive | Fear / liability | Reputation | Legal Obligation | Practical Applications | Revenue | Social Capital | Ethics | Validity | |||
| Humanitarian Implementers | X | X | X | Keep it simple and practical, top down influence | ||||||||||
| Policy Makers / Funders | X | X | In depth justifications, popular consenus and buzz | |||||||||||
| Humantarian Management | X | X | In depth justifications, popular consenus and buzz esp with humanitarian spin | |||||||||||
| Journalists (as Media) | X | X | X (esp journalistic) | media watch coalision news angles / press releases / examples | ||||||||||
| data trainers | X | X | events / blogposts / tools | |||||||||||
| Tool providers | X | X | rating and review | |||||||||||
| Data end users | X | X | compliance | need for talored approaches | ||||||||||
| Data collectors | X | X | X | tools | need for talored approaches |
