Spreading the word

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Motivation

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Messaging

Channels

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Types of Who

Do no harm

Shifting landscape

Cutting edge/ progressive

Fear / liability

Reputation

Legal Obligation

Practical Applications

Revenue

Social Capital

Ethics

Validity

Humanitarian Implementers

X

X

X

Keep it simple and practical, top down influence

Policy Makers / Funders

X

X

In depth justifications, popular consenus and buzz

Humantarian Management

X

X

In depth justifications, popular consenus and buzz esp with humanitarian spin

Journalists (as Media)

X

X

X (esp journalistic)

media watch coalision news angles / press releases / examples

data trainers

X

X

events / blogposts / tools

Tool providers

X

X

rating and review

Data end users

X

X

compliance

need for talored approaches

Data collectors

X

X

X

tools

need for talored approaches